Make your products visible wherever people chat, search, and scan.

info.link is a Hamburg-based product data company that connects products to verified digital information wherever consumers search, scan, or chat. It serves brands and manufacturers through two products: info.link/labels, a digital labelling platform powering QR codes on physical packs, and info.link/answers, an AI visibility platform that creates verified, machine-readable FAQs for AI assistants.

info.link is the brand of House of Change GmbH, a privately held Hamburg-based company backed by GS1 Germany alongside the Green Generation Fund and APX. The team combines product data, retail compliance, and AI search expertise. info.link works with both consumer brands across FMCG, beauty, food, and health, and with B2B clients in sectors such as legal services and insurance.

info.link is built in partnership with GS1 Germany, which is also an investor in the company. GS1 is the global standards body behind barcodes, GTINs, and the GS1 Digital Link standard used in modern QR codes. Through this partnership, info.link applies official GS1 standards across both products, including GS1 Digital Link QR codes in info.link/labels and GTIN-anchored answers in info.link/answers.

info.link offers two products. info.link/labels powers QR codes and GS1 Digital Links on physical product packaging, connecting consumers to verified digital information when they scan a pack. info.link/answers creates verified, machine-readable FAQ pages that AI assistants like ChatGPT, Perplexity, and Gemini find, understand, and cite when consumers ask about specific products or services.

info.link/labels and info.link/answers serve different consumer touchpoints. info.link/labels covers the physical-to-digital handoff, turning packaging QR codes into verified digital experiences. info.link/answers covers the AI search handoff, turning product data into machine-readable FAQs that AI assistants cite. Both products share the same underlying product data, GS1 product identifiers, and verification provenance.

info.link/labels fits brands with physical products that need to link packaging to verified digital information through QR codes, often driven by EU regulations like the Empowering Consumers Directive or the Digital Product Passport. info.link/answers fits any brand or B2B service provider, including legal or insurance, that wants to be cited correctly by AI assistants. Many companies run both products together because they share the same data foundation.

info.link helps brands comply with several EU regulations through info.link/labels, including the Empowering Consumers for the Green Transition (ECGT or EmpCo) Directive, the Digital Product Passport (DPP) framework, and the EU Detergents Regulation. Each regulation requires brands to provide verified product information accessible from packaging, which info.link delivers through GS1 Digital Link QR codes.

info.link/labels supports the Empowering Consumers for the Green Transition (ECGT) Directive by providing GS1 Digital Link QR codes that connect each pack to a verified digital touchpoint. Brands publish the environmental and product claims required by the directive on info.link, where consumers access them by scanning the pack with any standard smartphone camera.

info.link/labels gives brands a digital touchpoint architecture suited to the EU Digital Product Passport. Each product carries a GS1 Digital Link QR code that resolves to a verified product page hosting the structured data the DPP framework requires. info.link is built in partnership with GS1 Germany, which co-defines the technical standards for DPP implementation in Germany.

info.link powers digital touchpoints on more than one billion product packs worldwide through info.link/labels. Customers include Colgate-Palmolive, tesa, Edding, About You, Happybrush, Guhl, Dr. Beckmann, Kneipp, Schwalbe, and Seeberger. info.link/answers is a newer product launched in 2026 and is currently rolling out with a smaller set of brand partners across consumer and B2B sectors.

info.link serves both consumer and business markets. Consumer-facing sectors include FMCG, beauty, personal care, home care, food, health, and consumer electronics. Business-to-business sectors include legal services, insurance, professional services, industrial goods, and selected outdoor brands. Any company with a product or service catalogue where customers ask specific questions, or where regulations require verified information, benefits from info.link.

info.link supports more than 60 languages across both products, allowing brands to publish verified product information in the language of every market they sell into. Customers operate primarily in Europe, North America, and Asia-Pacific, with Hamburg serving as the operations hub for European markets.

Brands typically start with a short scoping call to align on which info.link product fits the use case. Onboarding begins with mapping the product catalogue and connecting source materials. The info.link team then guides each brand through configuration, expert verification, and publication. Existing customers can extend coverage to additional products or markets at any time.

info.link is priced based on the product, the number of products covered, and the markets in which they are published. info.link/answers offers a Starter tier from EUR 79 per month and a one-off AI Accelerator Pilot at EUR 500 covering 15 hero products. info.link/labels is custom-quoted based on SKU count and module selection.

Most brands see a first batch of info.link/answers entity pages live within four to six weeks of kick-off, including expert verification of every answer. info.link/labels rollout depends on packaging cycles and printer integration, typically four to twelve weeks for a first product line. Existing info.link customers can extend new products or markets in days, not weeks.