We link product information to the places that matter most – the web and AI.
Our mission is to make every product findable, trustworthy, and accurately represented – on the shelf, on the web, and in AI. With info.link, we create digital touchpoints that help businesses meet regulations effortlessly and ensure their products show up when consumers search, ask, or compare.
info.link ensures your product information meets the highest regulatory standards – from the EU Empowering Consumers Directive to the Digital Product Passport – turning transparency into a competitive advantage.
info.link ensures your products show up where consumers look – on search engines, AI assistants like ChatGPT and Perplexity, and retailer platforms. Structured data and GS1 Digital Link make your products findable, citable, and accurately represented everywhere.
Built on GS1 Digital Link and W3C provenance standards. Whether regulations change or AI search evolves, your product information stays structured, citable, and ready for what comes next.
Christoph Goeken and Max Ackermann founded several companies before info.link. Together, they share over 30 years of experience in consumer goods, software development, and academia.
Christoph is responsible for Growth and Operations. Previously, he was Managing Director at M-Venture (Jägermeister) and a consultant at McKinsey. He holds a Master’s in Advertising from the University of Illinois and a Bachelor’s in Business Administration from the Hamburg School of Business Administration.
Max is responsible for Product Development and Technology. Previously, he was an Associate Partner at McKinsey, Managing Director of leading digital agencies, and a lecturer at the University of the Arts London. He is a Fellow of the Higher Education Academy UK and holds a Bachelor’s in Design from Central Saint Martins College in London.
At info.link, people are always at the center. We believe everyone has a right to transparency – as the basis for conscious, responsible, and sustainable decisions. We use cutting-edge technology and AI, but never compromise on data privacy or ethics. That’s why we avoid tracking and cookies, and host all data exclusively in the EU.
We are backed by renowned investors, including GS1, the world’s leading organization for retail standards, and Green Generation Fund, one of Germany’s largest sustainability funds. Additionally, APX, Prediction Capital, prominent angel investors, and CEOs are among our supporters.
We are based in Hamburg and Berlin – two of Germany’s most vibrant cities, shaped by innovation, international trade, and a thriving tech scene.
See how info.link helps leading brands meet compliance, engage consumers, and show up in AI search. Book your free consultation.
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